Converse x Target Creative Evolution
Summer 2026

Role: Concept Development, Art Direction, Design System

A reclamation of self love through Valentine’s day, starring Alex Consani. Love Me takes themselves out on a fun solo date with their alter ego, Love Me Not.

I wanted to build a concept inspired by the product design that was made around the tropes of Love Me & Love Me Not. I pulled in modern day consumer insights around dating to heavily inform the concept. Gen Z is vocalizing their frustration and distrust with dating apps, and is investing their time and energy elsewhere. Alex was the perfect Gen Z muse to deliver this message as someone who who is unapologetically confident in her identity and enjoying her single life by having fun, being unserious, and centering herself first.