Topdrawer - Brand Art Direction

Role: Art Director

Topdrawer is a Japanese brand specializing in Tools for Nomads®. In short, Topdrawer provides functional products for those who live a mobile life and work on the go. The brand’s aesthetic centers around tools to help creative professionals do their best work.

The art direction follows a thoughtful narrative. Topdrawer puts a modern twist on paying respect to our grandparent’s generation of investing in quality tools, and using them for years to come. The art direction mimic’s that of a hardware store but fit for a creative professional, laid out to find the supplies they need to solve a creative problem. Utilitarianism and nostalgia are key words that play a heavy hand in crafting the brand creative. Through a wide use of rich, saturated colors that draw from the brand’s proprietary product line, to a range of varying textures complimentary to the products, this brand’s visual identity comes to life.

Photography shot by Fair Folk and Low Res Studio