The Converse Chuck 70 was the vehicle for 2020 World Cup fans to show their super fandom off the pitch, and we wanted to highlight our customization platform that allowed the super fan to build a personal expression that connected them to their national team.

Utilizing CG products in a series of 1:1 pieces, Little Giant brought a myriad of product possibilities to life by activating the graphic and product elements to highlight both the spirit and product possibilities.

Converse By You: Federations Pack

Role: Art Direction, Agency Management

Team: Converse Global Digital Content

Agency Partner: Little Giant