Art Director: Lauren O’Neil
Digital Design Concept: Kristina Kauffman, Lauren O’Neil, Emily Cardoso
Copy: Monica DyBuncio
Stills: Jerald Johnson
Motion Director: Kristina Kauffman
DP: Dylan Knight
Produced by: Lola Production
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Converse Color: Re-design & Content Refresh
Team: Global Digital Content
Role: Concept, Art Direction
Context: In collaboration with my teammate Kristina Kauffman, we pitched the idea to redesign and create deliberate motion & stills content for the Converse Color Hub. Previously, content for this page was populated from other shoots, and the look & feel lacked cohesion. Converse seasonal color Chucks often see major success aided by viral content on platforms such as TikTok. To speak to the consumer demand and interest, we redesigned the site experience to feel more editorial while continue to be a highly shoppable experience. We then created stills and motion content inspired by the earthy seasonal color pack to live deliberately on the Color Hub, and played to the idea of building your outfit based off your shoe color for the best fit pic op in your outdoor surroundings to inspire the consumer on how to style their looks.